YouTube for Business: Online Video Marketing for Any Business

YouTube for Business: Online Video Marketing for Any Business by Michael Miller


ISBN
9780789737977
Published
Released
03 / 11 / 2008
Binding
Paperback
Pages
288
Dimensions
226 x 153 x 18mm

YouTube is a huge social networking video site owned by Google and they let you submit content (videos) for free. YouTube now serves over 200 million video clips per day. Simply put, creating 1 video promotion today can potentially get you hundreds of thousands of visitors to your websites in the future . . . And it's totally free because these sites pay for all of the bandwidth, hosting and traffic to your video promotion.

YouTube for Business deals specifically with using YouTube for business purposes. Businesses will learn how to employ YouTube video blogs (vlogs) and webcasts as part of their marketing mix, how to create effective vlogcasts and webcasts, how to use vlogs and webcasts to promote their brands, products, and services, and how to determine what content to include in their vlogs and webcasts. The book is both strategic and technical, covering both the business and technical issues of writing, producing, and posting video blogs and webcasts on YouTube. It also includes numerous case studies - examples of businesses, large and small, who are successfully using YouTube as part of their online marketing mix.
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