Dimensions
184 x 229 x 18mm
This book teaches financial advisors how to go beyond relating to clients and prospects through use of analogies by
digging deeper using "fanatical curiosity" to discover more about who their clients are and how these clients use their
money. In order to make the most of client relationships advisors need to learn more than just what assets their
customers have, but who they really are. The result? Advisors who truly get their "clients stories" shorten the time it takes to forge unbreakable bonds and become advisors trusted with 100% of their clients assets, versus the 30% of client assets they are currently trusted with.
