You Don't Know What You Don't Know 'Til You Know It

The Business Wisdom of Richard Pratt AC

During more than 40 years as one of Australia's most successful entrepreneurs, Richard Pratt AC has invented, adapted or adopted hundreds of adages and anecdotes which go straight to the hub of countless everyday business situations. Deceptively simple, these pearls of business shorthand prove that while a picture may be worth a thousand words, from Richard Pratt, a single sentence can be priceless.