Yes We Did! An Inside Look at How Social Media Built the Obama Brand

A member of the Obama campaign's New Media Team provides the ultimate social marketing case study!

* Explores the rationale behind MyBO, social networking profiles, and how the campaign organization was designed to to expand from the center into the heart of the grassroots movement.
* Shows how the new media machine leveraged email, text messaging, blogging, online ads, and more.
* Peppered with interviews of campaign insiders and photos of significant events.
* FOREWORD by Don Tapscott, author of Wikinomics and Grown Up Digital The Obama campaign is widely credited for its unprecedented use of New Media for everything from fundraising to volunteer coordination. After intensively researching the campaign,
Rahaf Harfoush had the opportunity to witness the innovation firsthand when joined the New Media team in Chicago for three months. This book takes a comprehensive look at the campaign's use of technology leading up to election night and explores the strategic insights that organizations can apply to their own brand. Peppered with interviews, photos and anecdotes from key members of the New Media Team, this book reveals how the combination of an unwavering strategic vision and collaborative technologies including blogs, social networks, twitter and SMS messaging, empowered a formidable online community to elect the world's first 'digital' President.