A Reference for the Rest of Us.
Beginner Level.
This book contains everything the businessperson needs in order to produce excellent letters that have impact and command attention. The book includes expert advice on breaking writer's block, perfecting the tone of the letter and designing it for greatest effect. Lindsell-Roberts shows you how to put your personality down on paper using humour and avoiding potentially offensive language. The book is filled with positive action words that are guaranteed to give your writing more zing!
Also included are tips on how to proofread effectively and use proofreader's marks like a professional. An entire section is devoted to composing emails, with tips on subject lines, salutations, writing styles, visual presentations and "netetiquette". The book is also filled with scores of effective writing samples from all types of business.
