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Wowability: How To Achieve It And Why It Matters

Wowability: How To Achieve It And Why It Matters by Imran Syed


Authors
Imran Syed
ISBN
9780470822890
Published
Released
02 / 06 / 2008
Binding
Paperback

"Wowability" focuses on exceeding consumers' expectations, not merely meeting them, thus creating first preference. This book links key issues together and adopts a unique holistic approach toward creating the "Wow" effect.
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