The latest edition of this popular title provides a framework for a full understanding of cultural differences in communication, negotiation, partnerships, socialising, incentives and rewards. It offers strategies and tactics for winning people over to your side, ensuring that the right impression is made in whatever culture you are operating. It helps in: understanding cultural differences in communication, negotiation, partnerships, socialising, incentivising and rewarding; getting people on your side; and acquiring the knowledge needed to make the right impression and avoiding giving offence. It provides a framework for understanding any culture in the world, but include specific chapters on the top 10 economies in the world by 2050, according to Morgan Grenfell: China, USA, Germany, UK, Russia, India, Brazil, France, Italy, Japan, Spain, The Gulf, Korea, Australia.
