What is it? A fresh, contemporary and joyful new brand best described as ‘Purple Ronnie meets Edward Monkton with animals for kids aged 3-103'. It's an international brand for the whole family to share and enjoy - a celebration of LOVE, HAPPINESS and the JOY of being human. Who has created it? Giles Andreae, whose 3 main creations, Purple Ronnie, Edward Monkton and his children's books have sold, between them, over 100 million greetings cards, 6 million books and $400 million of merchandise. When is it available? The first World of Happy books - 13 core story book titles - will launch in May 2011 across ANZ. The future publishing program includes pocket libraries, board books, novelty, e-books, point-of-sale items and much more!
