Dimensions
152 x 229 x 19mm
Make People Talk. With straightforward advice and humour, marketing expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth. Ever wonder why everyone is talking about a certain restaurant, car, band, or dry cleaner--and why other businesses and products are ignored? Discover why some products become huge successes without a penny of promotion - and why some multi-million-dollar advertising campaigns fail to get noticed.
