Dimensions
152 x 229 x 13mm
How to Create Lasting Customer Loyalty.
While finding new customers is often expensive, time-consuming, and ultimately unprofitable, retaining old customers is surprisingly easy and highly profitable. Companies with a loyal customer base enjoy greater profitability in good economic times and can depend on their loyal customers to help them survive difficult ones. 'Why Customers Come Back' is about discovering and utilizing specific activities that will make your customers buy again and again and tell the world why everyone else should buy from you too!
The practical advice in this book is based on the real buying habits of real customers.
