As marketing roles continue to evolve, expand and embrace the complexities of the modern world of business, marketers are under increasing pressure to perform as individuals and teams. The Whole Marketer argues that now is the time to take stock of technical skills required, examine the latest thinking, identify capability gaps and discover how to be fulfilled in a professional context and as a human. Abigail Dixon looks at the functions of a marketing team through a lens of personal development. Her rich experience comes from leading marketing teams and training hundreds of marketers at varied stages of their career to achieve formal qualifications. AUTHOR: Abigail Dixon is an award-winning chartered marketer, a fellow of the Chartered Institute of Marketing (CIM), an accredited consultant, a course director and trainer, and an accredited International Coaching Federation coach. SELLING POINTS: . An essential guide to growing the person behind the brand . Analyses how to go beyond the business to deliver sustainable growth and the skill set needed for complex marketing roles of today . Written by a marketer for marketers, in a 'lessons learnt' style with real time input from a wide range of verticals, discussing both agency and client cases . A holistic up-to-date review of what is important for a successful career in marketing from the technical perspective, focusing on rounded skills and characteristics . Gives tools and techniques to better understand your personality, your values and your goals to be fulfilled in what you do
