IBM Chairman Louis V Gerstner's personal story of the greatest business turnaround of our time.
Writing in an exciting, fast-paced narrative style, Gerstner takes readers through his experiences at IBM - from the high-powered recruiting pressure to take the Chairman's position, to his first days on the job learning the strengths and weaknesses of IBM, to formulating and successfully implementing a turnaround strategy.
Filled with Gerstner's personal insights as he explores the company, institutes changes, and rebuilds IBM for the 21st century, readers will have unprecedented access to the mind of the CEO. Refreshing and candid throughout, Gerstner pulls no punches as he shows readers exactly what he did and why he did it.
This is the complete insider's look at how Louis V Gerstner, Chairman and CEO of IBM, took the lumbering, failing IBM giant and turned it into a highly-profitable, nimble services enterprise.
