An examination of the worldwide hip-hop phenomenon.
'It ain't where you're from, it's where you're at.'
Pinballing around the major cities of the world, this is a breakneck journey from the New York projects where it all began to the consumerist arcana of modern Tokyo, from the schizophrenic menace of Johannesburg to the favela drug factions of Rio, as Whitbread Award-winner Patrick Neate investigates the way hip-hop - the most potent expression of black America - has been appropriated and subsumed by both international capital and local cultures to create a unique and fascinating form of globalism.
From humble origins, the music is now used across the world to sell everything from washing powder to fried chicken and yet, in many places, it retains true cultural and political significance.
A stunning musical journey, personal pilgrimage and cultural odyssey, 'Where You're At' is ultimately hip-hop's story of how it conquered the globe and nobody noticed.
