Where Value Hides: A New Way To Uncover Profitable Growth For Your Business

A primer on how to use Strategic Market Positioning for profitable business growth, "Where Value Hides" introduces Strategic Market Positioning, a powerful business tool to steer successful companies of all sizes toward profitable growth. Tying together the principles of customer preference, producer economics, and corporate finance to build a "value map" for a company's industry sector, Strategic Market Positioning reveals where and how expanded operations and increased market share will pay off or not. "Where Value Hides" helps managers succeed and rewards the business with higher profitability and improved shareholder returns. Stuart E. Jackson (Chicago, IL) is a Senior Partner at L.E.K. Consulting, a global management consulting company. His clients have included General Mills, Cargill, Shell, GE, Universal, Baxter, Grainger, and many other successful companies, large and small.