This is a call to action at the beginning of the 21st century that cannot be ignored and will be much debated.
In this book, leading United Nations figure Maurice Strong, one of the most influential figures of our time - and one of the key players straddling the conflicting worlds of business and the environment - describes how business and politics are destroying the environment of the planet, and what must be done in order to avoid Doomsday. The environment has become a key issue in business today, with most companies and managers accepting that they have a role to play in its future development.
Maurice Strong - the Secretary General of the 1992 UN Conference on Environment (the so-called "Earth Summit") - provides a thoughtful, anecdotal and informed view of the world's environmental and ecological state, and the impact of business and politics. In order to rescue the eroding environment of the planet, Strong argues that business leaders, as well as political leaders, must participate and collaborate in a global-wide reform movement to secure the future.