Dimensions
229 x 179 x 11mm
This book bridges the gap between search engine optimization (SEO) and Web site usability.
* This book explains the 'How' of search optimization and the 'Why' of Web usability, and how they can result in a win for both the user and the business.
* Written by an experienced author team who are industry experts and speak at conferences worldwide.
* No other book on the market connects search engine optimization (SEO) and web site usability.
This book delivers a proactive approach to building an effective Web site that is search engine friendly and will result in better search rankings. It outlines the steps needed to bridge the gap between a Google search and a Web site, and also improve the users' experience once they get to the site. By understanding the wide variety of information-seeking strategies and the individual behaviors associated with them, this book helps information architects, Web designers/developers, SEOs/SEMs, and usability professionals build better interfaces and functionality into Web sites. Creating a satisfying user experience is the key to maximizing search effectiveness and getting conversions.
