Managing Successfully Across Cultures.
The successful managers of the new century will be the culturally sensitive ones.
You can gain competitive advantage from having strategies to deal with the cultural differences you will encounter and any international business setting.
This is full of insights into how different cultures accord status, how they structure their organisations and view the role of leader. It is a guide to working and communicating across cultures, and explains how your culture and language effect the ways in which you think and respond. Inside there is invaluable advice on global negotiation, and on sales and marketing - advice ranging from differences in etiquette and body language to new thinking in the area of international management.
