Mark McCormack founded his company, IMG, on a handshake and it is now the largest, most dominant sports marketing company in the world. Drawing on his own unbeatable experience and extraordinary success, McCormack focuses on the key disciplines and lessons to be learned to order to be a winner yourself. In the past 15 years the business world has changed beyond all recognition. Today you can communicate with someone, get information, make a decision, build a brand, finance a start-up and create a personal fortune a great deal faster then ever before. 'What You'll Never Learn on the Internet' reflects this new business world and its almost blinding speed of change.
McCormack shares the skills, techniques and wisdom gleaned from decades of experience and demonstrates his philosophy with candour and plenty of rich, real-life anecdotes. An invaluable asset for anyone reaching for success.
