What Would Apple Do? by Dirk Beckmann


ISBN
9781849545730
Published
Released
01 / 09 / 2014
Binding
Paperback
Pages
208
Dimensions
111 x 181 x 16mm

iPod, iPad, iTunes, App Store Apples must-have products are one big success story. So what is their secret? What makes Apple the most innovative company on the planet? The answer: Apple does exactly the opposite of what a normal technology company would do. This book is about the way a major global technology company is able to dominate the markets with highly unfashionable business models. But its also about how it is possible to make money on the Web using outmoded methods. 
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