Dimensions
134 x 195 x 20mm
With hundreds of well-known management practices and prescriptions promoted by consultants and available to business, which are really effective and contribute to the growth and continued success of a company? Which do little or nothing?
Based on the "Evergreen Project", a massive, 5 year study involving the business school faculties of ten universities, the authors set out to find the managment practices that truly promote long-term growth and success. Their findings will revolutionize the art and practice of business management.
The book shows that there are essentially sic management practices that all successful companies must master simultaneously. They range from focusing on a strategy of growth to maintaining the depth and quality of human talent in the organisation.
