For twenty years� Mike Berland and Doug Schoen have been in the business of winning. As professional and corporate strategists for the internationally renowned strategic research firm Penn� Schoen & Berland Associates� they're experts in how to win-from the hardest-fought battles on the campaign trail to the hardest-won victories in the boardroom. Yet� after interviewing more than fifty leaders in their respective fields� they discovered something very different: that winning isn't what's really important. What drives the top businessmen� politicians� athletes� and entertainers to be their very best� even after they've won the Masters or an Oscar� developed a thriving company or made their millions?
The answer: Success.
Winning is easy to define� but� as Berland and Schoen found� true success has an emotional quotient: it's about deciding what your inner self truly wants and striving endlessly to achieve it. WHAT MAKES YOU TICK? is just that-an honest look at how highly successful people actually think about success� and the four styles of successful people:
Visionaries� Natural Born Leaders� Do-Gooders� and Independence Seekers.
Among the success stories Berland and Schoen profile are:
Steve Forbes� president and CEO of Forbes� editor-in-chief of Forbes magazine
Bob Costas� broadcaster� NBC Sports� HBO Sports
Mark Burnett� executive producer� Survivor
Jill Abramson� managing editor� New York Times
Heidi Klum� supermodel� host and executive producer of Bravo's Project Runway
Jake Burton� owner and chairman of Burton Snowboards
Richard Parsons� chairman and CEO of Time Warner� Inc.
Mario Andretti� world champion race car driver
Craig Newmark� founder and chairman of craigslist
Michael Bloomberg� mayor of New York City
Bobby Flay� Chef� restaurateur and Food Network host
In this unprecedented compilation of introspective interviews� advice� and analysis� Berland and Schoen demonstrate that success isn't about changing who you are-but rather about figuring out what makes you tick� and leveraging those assets to get to where you want to go.
... Read more
