Creativity is the great leveller. There are few other areas of human activity in which we all start out so equal. So why are some people better at it than others? The difference is that some of us learn and practice creative habits while others do not. This book delivers powerful insights that demolish the myths of creativity and help you not just to change the way you think, but to change the way you do.
The book shows how everybody is packed with creative potential. While there is a great deal of talk about innovation in business, the book is about the practical stuff, it's all about rolling your sleeves up and getting on with it. Not only will this book be good for your business, but being creative is a lot more fun than doing the same thing day after day.
