Dimensions
171 x 210 x 14mm
11.5 Ways To Build Companies Where Innovation Never Stops.
There is a growing concern - even obsession - with innovation in the workplace. But what does it take to build an innovative company?
Managers say that creativity is vital to their business, without having much idea of what it is. Robert Sutton begins by demystifying creativity at work and then shows how companies manage and mismanage the innovative potential of their staff. His conclusions, drawn from close study of dozens of successful companies and rigorous academic research, will come as a shock to anyone who thinks you can "just add creativity" to a business and watch the profits roll in.
There are massive rewards for original thinking, but an innovative company is - and has to be - a pretty weird place. Convinced that their ideas will work, creative people deceive their managers and disobey direct orders. They are sneaky, vindictive and misguided to the point of lunacy. They try ridiculous things and dismiss the advice of experts. Not only are true creatives messy and noisy, they're almost always wrong. And that's if you're doing it right.
