Proven Methods for Measuring Web Site Success
The big question all businesses face is how to balance online and offline efforts to create an ideal business model that provides maximum revenue, customer relationship benefits and a competitive advantage in the marketplace.
The evolution of Web measurement has brought a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics, and is as important to IT executives as it is to marketing professionals.
Sterne blueprints the role of Web metrics by providing the criteria for building a successful site, surveying the tools, services, techniques, and standards for Web measurement, and fully integrating those metrics with the customer experience.
