A Reference for the Rest of Us.
Beginner Level Users.
This book is a reference guide covering all the important aspects of designing and managing a Web site for nontechnical managers - from needs assessment to vendor selection. It covers the six critical considerations for a successful Web site and helps you to evaluate your goals: pure marketing, revenue generation, demographic feedback, intranet vs. Internet, and so on. With this book at your side you will learn how to design a site that is readable, consistent, navigable and flexible.
