With a focus on how to use both classic Web marketing tricks like advertising and new methods like search engine keywords, this reference demystifies Web marketing strategies, techniques, and terms, giving people the know-how they need for online marketing success.
The chapters cover creating a good plan, building a site, crafting an effective store front, marketing on a business' own site, creating buzz with blogs and person-to-person communication, e-mail marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, and advertising and sponsorships.
