Dimensions
188 x 235 x 22mm
'Web Analytics For Dummies' answers two key questions for anyone undertaking a Web analytics project:
- How do I get the data I need?
- How do I apply the data to improving my Web site?
- The authors are experienced Web analysts and designers with experience both in examining the trends of an existing site and redesigning based on research. Includes coverage on:
- Understanding what to expect from analytics
- Defining key analytics terms
- Choosing the right approach for your site
- To pay or not to pay?
- Collecting key data
- Applying data to a marketing or design plan
