The 'Web 2.0' phenomenon has become more pervasive than ever before. It is impacting the very fabric of our society and presents opportunities for those with knowledge. The individuals who understand the trends and opportunities Web 2.0 represents are racing to cash in while Web 2.0 companies like Google see their stock pass $600 a share. While many simply describe it as an interactive 'Web of participation' embracing concepts such as 'trusting your users', both business and technical analysts struggle to understand it in greater detail and the opportunity it represents. This fascinating book puts substance behind Web 2.0.
