Building an Intellectual Property Strategy in the Creative Economy - From Patents to Trademarks, From Copyrights to Design Rights.
Every successful company understands the importance of intellectual property to its business. In these days of hyper-competition and zero entry costs, the ability to legally define creative assets and make them business assets has the potential to offer real competitive advantage to any business.
From e-content and database protection, to registered designs, patents and internet domain names, Dr Christopher Pike introduces a family of intellectual property rights which may be used to protect a product and the business built around that product. Pike demonstrates how intellectual property rights in the form of patents, rights in designs, trade marks and copyrights give legal and definable property character to creative assets which are otherwise intangible.
In this book, Pike, a well-known expert on the subject, shows how to place the development of proprietary "know how" at the centre of every organisation's business model, and in so doing presents not just a technique but a strategy for building an intellectual property company.
