New in Penguin paperback, New York Times bestselling author Dan Heath asks what happens when we take our thinking upstream and try to prevent problems before they happen.
'Informs, engages and, above all, entertains' Charles Duhigg, bestselling author of The Power of Habit
When we shift our energies upstream, we stop dealing with symptoms and we start fixing problems.
If we can stop crimes from being committed, we do not need to solve crimes.
If we can prevent chronic illness from developing, we do not need to treat it later.
If we provide affordable housing, we won't need shelters for the homeless.
Looking to business, politics, and society, Dan Heath shows us that we have the capacity to solve some of our thorniest personal, organisational and societal issues. We just need to start to think about the system rather than the symptoms. Drawing on insights from his extensive research, as well as hundreds of new interviews with unconventional problem solvers, Dan delivers practical solutions for preventing problems rather than simply reacting to them.
'Packed with vivid stories and practical examples, Upstream is the rare book that can both revitalize your business and make our world a better place.' Daniel H. Pink, No. 1 New York Times bestselling author of When, Drive and To Sell Is Human
