Upside of the Downturn: The Opportunity

The current recession will probably be the longest and deepest since the Great Depression. It will be a turning point into a new economic world for those who understand what is happening, why it is happening and what it means for them. From bestselling author and acclaimed journalist Geoff Colvin, this book shows how companies can use the recession as an opportunity to restructure, reinvent and reimagine their business.