Dimensions
153 x 234 x 19mm
Safe thinking is everywhere. Tried-and-tested work habits, carefully planned routines, decades-old business models - all result from the mental models we have used since our careers began. After all, who wouldn't stick to the methods they know get results? There's just one problem- in the long run, safe thinking invariably makes you more likely to fail.
In Unsafe Thinking, creativity guru Jonah Sachs demonstrates that the most remarkable and trailblazing individuals - from the 15-year old who sparked a radical breakthrough in Alzheimer's research, to the Google programmer who disobeyed his managers in order to revolutionise the world's email systems - are those who dramatically reject the lure of what they know. He draws on cutting-edge psychology and neuroscience to uncover the specific mental habits that account for the success of those who break the mould. And he reveals how, by embracing a handful of simple brain-hacks and cognitive tools, we can all harness the power of the unsafe thinkers.
By revealing the secrets of those who reject our society's outmoded approach to work, Unsafe Thinking challenges you to embrace a bold new approach to business and life. It promises to unleash the hidden power of creativity in all of us.
