'You can't sell it outside if you can't sell it inside,' says bestselling author Stan Slap in this groundbreaking book about employee culture. Culture is the most overused but least understood concept in business. It can make or break any management plan—and any manager right along with it.
This deeply researched book reveals why an employee culture is an entirely separate organism living within a company, with its own purpose and priorities. It exists to protect itself, and it can't be bluffed, bribed, or bullied into dependably doing anything. So how do you keep your employee culture energized and open to change in a way that doesn't bankrupt the company? How do you protect your organization when the culture is most vulnerable—during mergers, fast growth, and under extraordinary pressure?
Slap's answers include more than fifty action steps that are immediately applicable by any company and every manager. He also features the real stories of firms like Google and Samsung, intimate interviews with famed CEOs, and wild insights from unique employee cultures, including the film crew of the Super Bowl and Paul McCartney's band.
Like Slap's previous bestseller, Bury My Heart at Conference Room B, this book is provocative, irreverent, heartfelt, and often very funny.
