Dimensions
204 x 254 x 20mm
Covering the latest and breaking news in Facebook advertising, the second edition introduces revised, expanded and new chapters covering Fundamentals, Newsfeed ads, Sidebar ads, and BIG data. Plus, advertisers are taken further than Facebook itself. Marshall and coauthors provide priceless insight into the audience, exploring what was happening before the visitor clicked on an ad and what needs to happen after—10 seconds later, 10 minutes later and in the following days, and weeks.
Presented in the same step-by-step format that made Marshall’s Ultimate Guide to Google AdWords a top seller, this guide online marketers with a potential audience of 1.11 billion via a completely different, unbelievably powerful online advertising channel. Facebook presents enhanced tools and exciting opportunities to capture clicks and create brand-loyal customers.
