The scientist Stanley Milgram realised that everyone in the world was separated from everyone else by no more than six degrees. In business and in the rest of our lives, creating a network of contacts has become a crucial way of getting ahead or realising our ambitions.
However, with the introduction of the Internet, being more than two degrees from a person is the equivalent of being a stranger! In the world of networking and making key contacts, the stakes have just gone up. This book provides cutting-edge advice and information on how to create a genuinely effective network of contacts that you can rely on to achieve your objectives. The author demonstrates how networks are structured and function and how you can utilise the latest technology to ensure your most important contacts are only one or two degrees away.
