Social media marketer Scott Levy dares business owners to start strippinglosing their scripted messages, coming out from behind their logos, and revealing some reality to increase their social media impact and finally start seeing results. Presenting a fresh perspective on a common challenge, Levy delivers a new answer to every business owners social media questionhow can I make social media work for me? Levys solutiontake a cue from another explosive media phenomenon: reality TV.