Trust Me, I'm Lying: Confessions of a Media Manipulator

Trust Me, I'm Lying: Confessions of a Media Manipulator by Ryan Holiday


ISBN
9781591846284
Published
Released
02 / 09 / 2013
Binding
Paperback
Pages
288
Dimensions
139 x 214 x 21mm

You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me.

I'm a media manipulator. In a world where blogs control and distort the news, my job is to control blogs—as much as any one person can.

In today's culture . . .

- Blogs like Gawker, BuzzFeed, and The Huffington Post drive the media agenda.

- Bloggers are slaves to money, technology, and deadlines.

- Manipulators wield these levers to shape everything you read, see, and hear— online and off.
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