Nordic Design exhibits a philosophy thats characterized by efficiency, clean lines and a simple and cheerful palette. Influenced both by a unique history and culture, this aesthetic approach is imbued with a respectful attitude towards the natural world visible in their material choices and graphic expressions. With a focus on graphic output, Truly Nordic looks north for inspiration exploring contemporary design from Denmark, Finland, Norway and Sweden. Profiling more than 40 designers and studios that exemplify this appeal through their cutting-edge work on brand identities, packaging, product, set design and more.