Dimensions
127 x 187 x 14mm
Without question Starbucks is one of the most spectacular business success stories of the past decade. In Tribal Knowledge, former Starbucks marketing pro John Moore reveals the behind-the-scenes stories and lessons that made Starbucks a runaway success. What's more he explains exactly how Starbucks redefined marketing - forsaking traditional mass advertising and building long-term relationships with customers one cup at a time, one store at a time. Based on his experiences and conversations with the passionate workforce of Starbucks, Moore reveals the strategies and methods that can bring every organisation the same measure of success.
