Transformational Economy: Aspirations are the new needs

In an era of rapid technological and social change The Transformational Economy offers insights into a new economic landscape. It explores how companies can navigate a world where customers seek not just products, but meaning. The book offers strategies to meet these new customer aspirations and thereby it makes a positive impact on the planet, society and individuals. AUTHOR: Christophe Jauquet is an internationally recognised keynote speaker who inspires leaders of multinational companies in various sectors as well as members of the European Parliament. At the intersection of health, business and visions of the future, he offers insights that are picked up worldwide in his books, newsletters and podcasts. As HealthBusiness Expert, he strives to make the world a healthier and happier place, one business strategy at a time. SELLING POINTS: . Concrete and workable model for companies in the transformational economy . Helps companies improve their customer centricity by focusing on real customer transformations . Guidelines to strategically align innovation with what really matters to customers . Insights and tools to prepare companies for future societal and technological trends