Get ready to flip the script on uncertainty. The activities, exercises, and questions within this workbook will take you on a journey to better understand uncertainty, its impact on your business and the customer experience, and the massive potential that exists in an uncertain marketplace. While uncertainty will remain one of the biggest challenges that leaders and organizations face today, our mission is to help you view uncertainty differently--to see uncertainty as something that does not prevent growth, but actually something that can propel it. As you complete these exercises, you will gain the solutions you need to push through your biggest obstacles, and you will acquire the strategies and tools you need to consistently turn uncertainty into your competitive advantage.
