A Manager's Survival Guide to Winning on the Web.
On the Web, you should never be more than three clicks away from the information you need. This book delivers the collective experience of three distinguished Internet strategists who have led e-commerce initiatives for such notable firms as Gateway, Dow Jones, iVillage, Nickelodeon and Casio.
This book is a tactical guide that demonstrates how to develop e-commerce strategy, revamp the organisation so that it can support e-commerce initiatives and manage complex multidisciplinary projects. The provides the solutions and tools executives and managers need to successfully launch and maintain e-commerce sites. It provides critical information on organisational, financial and project management tactics.
