One of the seminal texts of graphic design, Paul Rand's classic treatise Thoughts on Design is now back in print for the first time since the 1970s.
Writing at the height of his career, Rand articulated in his slender volume the pioneering vision that all design should seamlessly integrate form and function. This facsimile edition preserves Rand's original 1947 essay with the adjustments he made to its text and imagery for a revised printing in 1970 and adds only an informative and inspiring new foreword by modern-day design luminary Michael Bierut.
As relevant today as it was when first published, this essential text is an indispensable addition to the library of every serious design historian, design student and designer.
