New Zealand welcomed 2.5 million visitors between April 2008 and April 2009. More than 10% of New Zealand has been designated UNESCO World Heritage status. New Zealand was named `Overall Winner' and `Best Destination' in the Virgin Holidays Responsible Tourism Awards for 2008. With a population of just 4.9 million, wellmaintained roads and almost constant majestic scenery New Zealand is the perfect driving destination. Film buffs flock to New Zealand annually to visit locations of Hollywood blockbusters such as The Lord of the Rings trilogy and The Chronicles of Narnia.
