Why is it so hard to get teams to perform up to their potential? How can people work more effectively together on teams? Key business dilemmas such as these, according to Cambridge University professor Mark de Rond, mimic many of the issues faced on sports teams. Yet the sports metaphors commonly used in business are often trite and superficial comparisons that actually mask the substantial lessons that managers can learn from the world of high performance athletics. Enter There is an I in Team. Combining the latest social and psychological research with stories from world-class sports teams and high performance athletes, the book tests many of our most popular notions about teams and teaches a new way to view team potential as a path to business advantage.
