Insights & Accidents from a Hall-of-Fame Career in Advertising.
A compelling, insightful memoir by one of America's advertising giants...
"We Bring Good Things to Life"; "It's Not TV"; "It's HBO"; "Visa: It's Everywhere You Want to Be".
These aren't just advertising slogans; they're game-changing insights. And according to ad industry legend Phil Dusenberry, whose team at BBDO created these and many other brilliant campaigns, one big insight is worth a thousand good ideas. An idea can lead to one clever commercial. But a true insight can define a brand for years to come and turn an entire industry upside down.
Dusenberry, who turned BBDO/NY into a creative powerhouse, shares his best advice and funniest stories in 'Then We Set His Hair on Fire'.
