This book takes the intellectual capital bull by the horns and reveals how we can move from intangible capital to real wealth.
The problem is that management prefers to look at a business as a bundle of technologies, rather than as a nest of messy, hard-to-analyse people making decisions based on hubris, heuristics and hunch - management practice is lagging far behind reality. There are no rules of thumb, no advice, no tried-and-tested consulting methods for increasing the productivity of the knowledge worker.
In this sequel to 'Intellectual Capital', Tom Stewart provides a practical, prescriptive, four-step process for managing knowledge assets, while questioning many of the assumptions on which we have based business life for the last 100 years. He examines why companies exist in the first place, how people should be compensated for their work and plunges into the always controversial but vital topic of measurement.
