Gavin Crombie has a successful business in China, but he learned the hard way. This insightful guide into China and doing business with the Chinese allows the readers to learn from his mistakes, not from theirs. Packed with humorous anecdotes (based on real-life experience), the reader is sucked in by the fascinating quirks and traits of the Chinese people. The learning curve is an interesting journey which hopefully will prove successful for the prospective entrepreneur.