The Ultralight Startup: Launching a Business Without Clout or Capital

The Ultralight Startup: Launching a Business Without Clout or Capital by Jason L Baptiste


ISBN
9781591844860
Published
Released
01 / 10 / 2012
Binding
Hardcover
Pages
240
Dimensions
139 x 213mm

These days it's possible to launch a tech startup with less money than ever before—if you know how to do it right.

Jason Baptiste knows firsthand that you don't need a trust fund or an MBA to be a successful entrepreneur; his most recent venture, OnSwipe, earned its first $1 million in seed funding after just five months.

The Ultralight Startup shows how to build an astoundingly successful tech startup with nothing but a good idea, a little money, and a lot of passion. Baptiste walks would-be tech moguls through every stage of the process, from testing a concept to acquiring customers to determining the best pricing model.

Among his strategies:

Build the product you wish you had: Chances are if you wish a product existed, someone else will be willing to pay for it.
You can't go it alone: Even if you don't have any money, you can still find great people to help you bring your product to market.
Perfection will kill you: It's more important to gain feedback quickly on an early version of your product than to tweak it to death.
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