At twenty-two, Toby Griffin wants it all - fame, fortune, an Oscar-winning screenplay and a good-looking boyfriend by his side. For now, what he's got is a freelance writing job at a tanking online magazine, a walk-up sublet in the East Village and 'the boys,' a young posse of preppy Upper East Siders with a taste for high fashion, top-shelf liquor and other men.
But for Toby, downing vodka cranberries and falling in and out of lust with a series of guys he knows as Subway Boy, Loft Boy and Goth Boy is getting old. That all changes when Toby gets the chance of a lifetime - working as a personal assistant to hip, ruthless film mogul, Cameron Cole. In this decadent, drug-fuelled world of VIP lounges, endless networking and relentless hype, Toby discovers that nothing is what it seems and that anything and anyone can be spun into PR gold.